Ford India, the Indian unit of the US based leading car maker Ford Motors, has launched the ‘Fiesta Experience campaign’ in the Indian market. In this program, Ford has joined together people from different walks of life for the program in which the participants had taken part in a 10 day drive covering a distance of 1310km.
The campaign adopts the digital medium to showcase the new Fiesta going live on all channels as part of the strategy. The campaign, compiles their experiences during the 10-day, 1310-km drive from Delhi to Diu, features participants experiencing the tech-tastic features and benefits of driving the All-New Fiesta. Through the series of real life incidents, the “The Fiesta Experience” highlights the segment first features like advanced Bluetooth voice control, cruise control, best-in-class fuel-efficiency and unmatched safety, features that are not found in luxury cars in higher-segments.
Vikram Aditya Singh (Video Journalist), Monica Joon (Professional Sportsperson), Shruti Sharma (Travel Writer) and Archit Rakheja (Adventure Consultant) will share their experiences through television commercials which were shot over along the way. The commercials will be aired from August 19. The participants put the new Global Fiesta through real world situations.
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