The new Swift

By: Vikram Gour, ET Zigwheels The new Swift is an attempt at both product and brand refurbishment with a strong focus on keeping the original 'swift genes' intact. Making the best better is a tremendous undertaking for any company, even MSIL, and the task is more difficult when you have to deal with a cult brand such as the Swift. Zigwheels gets under the sheet metal to see if MSIL has managed to successfully carry out the intended task. Probably the first questions running through your head when you see images of the 'all-new Swift' are going to be "What's different?", "What's changed?" A similar set of questions went through my mind as well. However the changes become apparent when you see the car in the flesh. Yes, there is no doubting the fact that it retains the same silhouette and overall shape, but what needs to be understood is that this new car is an evolution in design of a cult brand. Enough has been changed to make it a new car, yet signature traits have been incorporated to ensure that the link to its predecessor remains intact. Images: www.zigwheels.com